Example C-Suite communication to employees

COVID-19 Coronavirus

Written by Glenn Elliott

Last published at: April 1st, 2020

This is an example of ongoing crisis communications to a workforce. it shows that you don't need new information on the crisis to keep up communications, you can take a topic that is close to the issue. In this one, I took the issues of being kind to each other and choosing information sources wisely.

Above : Screenshot of how the post looks like on the company's intranet

Here is a link to the 4 minute video

Below is the full text


Yes it's true. Doug has looked under a rock in Berlin of all places and found our old founder. Still well and with a slightly longer beard than normal as his barber is closed! 

It's Glenn here, my first Boom! post in an eternity. I wish it was under better and less stressful circumstances for everyone.

The Coronavirus situation is testing all of us in ways we didn't dream about a few weeks ago. In my video above, I talk about how amazing it has been to see all of you pull together, support each other and support our clients in these most challenging of times. 

Seeing the committment you all have in delivering our mission despite the difficulties is inspiring. And our mission has never been more important than it is today.

In my post I talk about how two casualties of an unfolding crisis can be kindness and good quality information.

  • When we feel frightened and under attack, sometimes we forget to have empathy and understanding for others. Let's all watch for that happening and if you feel angry or cross with someone whether they be at work, at home or somewhere in the wider word, remember Be Human.

    That person is having their own struggle and might be suffering from grief, anxiety, stress or other mental health issues.
  • Facts. Facts and clear, correct information are key in a crisis. Unfortunately fake news and misinformation thrives in a crisis. People get desperate for news, desperate sometimes for solutions or answers and that can be a breeding ground for misinformation. That's already been seen in the terrible Coronavirus outbreak in Italy where fake news has thrived in social channels including WhatsApp and Facebook.

So do stay informed, information is power. Decide yourself on how to regulate your news intake so you don't get overwhelmed or drown in stories. If you do feel overwhelmed or anxious then don't worry it's natural. Talking to someone helps - a friend, family member, colleague, your manager or call our EAP, they are there to help.

And pick your news sources really carefully. Personally, I want well researched, carefully reported facts and sometimes, insightful opinions. I don't want scaremongering, sensationalism or facts twisted and taken out of context or scaled up to fit a headline.

My own choices are :

  • The Guardian - for a live blog of rolling coverage from the world but focussing on UK and Australia where the largest Guardian editorial teams are based.
  • The New York Times - not just for a view from the USA, but also for in depth reports on the science and economic impact. Their Coronavirus coverage and daily Coronavirus newsletter is available without subscription here
  • The WHO and their daily press briefing. They are at the centre of the fight against COVID-19 worldwide.

You can also check facts that you've heard from other sources on FullFact, the UK's independent fact checking organisation.

To understand why I think these publications stand out in all the media options we have, read this letter from The Guardian's Editor, Katherine Viner : "Our promise to readers on how we will report Coronavirus".

So that's it from me for now. 

Much love and respect to you all


#stayhome, #staysafe